Rooted in hope: Our journey, our mission

Discover the story behind Rooted in Hope, a company born from a personal journey of survival and a deep commitment to empowering cancer survivors through the healing power of plants. Learn about our values, our unique approach to plant propagation, and our dreams for a community where everyone can grow.

A mission born from survival

Rooted in Hope is deeply personal. After being diagnosed with stage 4 cancer, I was raising three children while navigating treatment, medical appointments, and the realities of serious illness. Like many people facing life-altering diagnoses, I quickly learned that traditional work was no longer reliable. The loss of steady income added stress to an already overwhelming time. During treatment, plant propagation became my healing space. Working with plants gave me calm, purpose, and something hopeful to nurture when so much felt uncertain. Watching a small cutting grow roots reminded me of something powerful: Life continues — even through hardship. Rooted in Hope grew from that moment.

Our values: Growing together

Our goal is to create opportunities for cancer survivors to grow and sell propagated plants while working at a pace that respects their health and circumstances. Through this model, survivors can:

🌱 Grow plants

🌱 Earn supplemental income

🌱 Experience healing through gardening

🌱 Stay connected to the world through purposeful work.

Rooted in Hope exists so survivors can continue to grow, contribute, and create — one plant at a time.

Our unique plant propagating process

At Rooted in Hope, our plant propagating process is more than just horticulture; it's a therapeutic and purposeful endeavor. Each cutting is nurtured with care and intention, reflecting the resilience and hope that defines our mission. We believe that just as a small cutting can grow into a thriving plant, every individual, especially cancer survivors, has the potential to flourish with the right support and environment. Our plants are a testament to patience, growth, and the belief that life always finds a way.

Our vision: Sustaining independence and dignity

Beyond selling plants, our dream for Rooted in Hope is to expand our network and create more opportunities for other cancer survivors in St Louis County and beyond. We envision a community where individuals undergoing therapy can maintain autonomy, dignity, and financial independence through meaningful work. We believe in the power of purposeful labor to heal and empower, fostering an environment where growth isn't just for plants, but for people too. Join us in cultivating a future where every survivor can thrive.